Upcoming
Campaign Briefs
Three campaign briefs for the May–June window. Review and approve the angles that best fit the Delta Faucet campaign.
3
Total Briefs
0
Approved
0
Rejected
3
Pending Review
Hosting Season Prep
📅 Mid-May – June 2026
Creator showcases a Delta kitchen faucet as the unsung hero of a great gathering — rinsing produce, filling coolers, cleaning up post-cookout. The faucet isn't the star of the show, it's the thing that makes hosting feel effortless. Practical meets aspirational.
Tone
Aspirational but accessible, "I have my life together" hosting energy
Creator POV
Creator is prepping for a Memorial Day or early summer gathering. The Delta faucet moment is woven in naturally — touchless tech while hands are full of food, the pull-down spray rinsing a big pot, the quick cleanup after guests leave. Feels like a home tour meets hosting tips video.
Sample Hooks
"Everything I did to prep my kitchen for hosting season..."
"The kitchen upgrade that actually changed how I cook and host..."
"Hosting 20 people this weekend — here's how I prepped..."
Father's Day Patio Setup
📅 Late May – June 15, 2026
Creator builds out the ultimate backyard/patio setup and Delta's outdoor or kitchen faucet is a natural part of the story — the bar cart rinse station, the cooler fill-up, the outdoor kitchen prep. Three creator angles work here: a dad setting up his own space, a mom gifting an upgrade to her husband, or any creator gifting their dad something he'd actually use.
Tone
Warm, celebratory, "Dad deserves this" energy — practical gift that looks great
Creator POV
Can be executed from three angles: (1) Dad/home improvement creator building out his dream patio setup, (2) Mom creator putting together the ultimate Father's Day gift guide and Delta is the standout practical-but-elevated pick, (3) Any creator doing a "what I got my dad" or "gift ideas for dads who have everything" format. Product appears as the upgrade he'd never buy himself.
Sample Hooks
"Setting up the ultimate backyard bar situation for Father's Day..."
"Gift ideas for the dad who says he doesn't want anything..."
"Dad's been talking about upgrading the outdoor kitchen for years — I handled it..."
Summer Gifting — Home Renovation Creators
📅 Mid-May – June 2026
This is a gifting-first, earned media campaign. Identify creators who are actively renovating their homes and posting about it in real time — kitchen remodels, bathroom refreshes, new builds. Reach out and gift them a Delta faucet product that fits their project. Content is organic and creator-led — no rigid brief, just a beautiful product that fits naturally into what they're already building.
Tone
Organic, authentic, "this actually fits my renovation" — not scripted
Creator POV
Creator is mid-renovation and receives or selects a Delta faucet that fits their project. Content could be an unboxing, an install reveal, a before/after, or a simple "what I chose for my kitchen/bathroom and why." The less it feels like an ad, the better. Delta's role is to be the obvious, elevated choice for creators who care about their home.
Sample Hooks
"Finally picking out fixtures for the kitchen reno — went with Delta and here's why..."
"The faucet I chose for my bathroom renovation (and how to install it yourself)..."
"Renovation update — the details that are making this space come together..."
Gifting Note
Creators should be sourced based on active renovation content. Outreach should feel personal and specific to their project, not a mass blast.
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How to use these briefs
Review each campaign brief and use the Approve, Reject, or Comment buttons to provide feedback. All changes are saved automatically and shared across all users and devices.